About us.

What we are building

A survey tool that respondents finish. That sounds like a slogan, but it is the whole design brief and it decides most of the arguments. A survey that asks 87 questions of everybody gets abandoned; the same survey with conditional logic hiding what does not apply can feel like a dozen. So the work goes into the parts that shorten the experience without losing the data — logic, piping, save and continue, and question types that capture in one screen what would otherwise take three.

The rest of the effort goes into the things that decide whether a public body can actually use it: keeping responses in the UK, enforcing limits in the database rather than the interface, and letting one workspace badge a different partner on every survey. That last one exists because co-branding is per survey, not per account — an obvious requirement if you have ever run a consultation on behalf of someone else, and a strange omission everywhere else.

Why it exists

The tool was built because an actual survey needed running and the options were unsatisfying: either a form builder that charges by the response and stores everything in another country, or something free that cannot branch. The first real survey built on it runs to around 87 questions in a paged layout. Most of the feature list came out of that — not from a roadmap workshop, from the specific problem of getting a long survey completed by people who did not have to complete it.

How we work

We say what is not built

There is a list of things this product does not do: AI analysis of free-text answers, a Zapier app or a Google Sheets connector, payment collection, qualified electronic signatures, multi-step approval chains, a spreadsheet view of responses, offline and kiosk mode, SSO, and mobile apps. Some are planned, some are deliberately deprioritised. None of them appear on this site written as though they exist. If a feature page describes something in the present tense, it is in the product today.

That list is shorter than it was. Email notifications on a new response, HMAC-signed webhooks, multi-language surveys, electronic signatures, single-step approvals, spam protection, AI survey drafting and drop-off analytics all shipped in July 2026, so they are now written in the present tense. The distinctions above are the point rather than small print: AI drafts a survey for you, it does not read your answers; the signatures are simple electronic signatures under the Electronic Communications Act, not qualified ones; approvals are a single sign-off, not a chain; and spam protection is a honeypot, a dwell-time floor and a rate limit enforced in the database — still not a CAPTCHA, deliberately.

We do not claim certifications we do not hold

No ISO 27001 certificate, no completed SOC 2 audit, no Cyber Essentials. The security page starts with that rather than burying it, then describes the controls that do exist — row-level security, server-side organisation isolation, private file storage with short-lived signed URLs. If a procurement gate requires a certificate, we do not pass it today, and you should know that on the first page you read, not in week three.

Data questions get answered

Every third party we rely on is named on the sub-processor page, with what it processes and where. The UK GDPR page sets out the controller/processor split. If you send a DPIA or a supplier security questionnaire, you get a completed document back rather than a brochure.

The company

NumoForms is published by NOISSIME LTD, a company registered in England and Wales, company number 17160439. NumoForms also publishes a carbon accounting product; the survey builder is a separate product with its own codebase, its own database and its own roadmap.

The team is small. We are not going to dress that up with a headcount figure or a funding announcement, and we are not going to pretend a support desk is larger than it is — see the contact page for what a realistic reply time looks like. The upside of small is that the person who answers a question about how scoring handles hidden questions is usually the person who wrote it.

Squint

The orange monster is called Squint. He is the brand, he turns up where there is room for him, and he stays out of the way of anything serious — never inside a form, never next to a council crest. The rules and the artwork are on the brand and press page.

Where to go next

For what the product actually does, read the product overview. For how it compares with the tools you are probably already paying for, the comparison pages stick to what each competitor publicly documents, with the date we checked. For anything else, including things this page has carefully not claimed, get in touch.